Indigitek are a community of Aboriginal & Torres Strait Islander people who are continuing a proud tradition of Indigenous innovation and entrepreneurship in science, technology, engineering, arts and mathematics. Indigitek came looking for support to help them refresh their branding and collateral.
Working closely with the team and community elders, our team made up of a creative director, designer and myself, updated the visual identity and created a set of brand guidelines that reflected the business and their proud culture as well as a website, event branding and social ads. The guidelines contained a positioning statement, tone of voice, revised logomark, colour usage, typography, and brand system. We used colours of the Australian and Torres Strait Islands, sea, sky, and land andollaborated with a local artist from the community to create iconography that represented connections, technology, the land and culture.
