MAX BENG

 Working in a creative industry can be the best, and the worst. On the one hand we get to come up with ideas all the time—on the other hand we have to come up with ideas all the time. ‘Gabberish’ is kind of like therapy for creative minds in the form of articles, thoughts and images by creatives, for creatives. I was kindly (and questionably) asked to write a few words about ‘guilt’ in our industry by a few ad professionals. Here’s what I had to say: