When owner of Palette–a tech company that invented an exact colour-picking device–realised he could cut out the middle person and create a paint company himself, he knew he had something big on his hands. That’s when Tint was born: a forward-thinking, delivered same day paint company that makes DIY feel like it sits in the easy basket. I was brought in from the get-go and created their tone of voice, wrote their website copy, tagline, packaging copy, one liners, social posts, PR releases and kickstarted their blog series ‘Colourful Language’, which deep-dived into some of Australia’s most talent artists and followed their creations using Tint paint. Check it out: