UGLY Vodka: Thousands of imperfect apples go to waste every day – until now. We’ve turned something ugly into something beautiful by carbon filtering wasted apples and five times distilling them to create a vodka like no other. Offset the party and support local farmers one drink at a time. So, pour like the future depends on it and party with purpose.
My roles and responsibilities when working with the UGLY team was:
Tone of voice
Brand story
Tagline
Creative campaign
Packaging
Influencer packs
Website
Socials
