Snickers – Hunger Insurance

Challenge: How do we continue to push the iconic ‘you’re not you when you’re hungry’ platform?

Solution: Create an insurance company that covers you for the mistakes – or hunger blunders – when you’re hungry and pays you out in Snickers.

This brief landed on our plate from an idea conceived from fellow creatives, Tim and Giles, at BBDO. After massaging the idea and working up scripts, posters, chatbots, websites and more, we weren’t able to launch in Australia, so it was shipped off to Dubai, localised and released into the wild – with wild success.