Xero – Pay It, Don’t Delay It
Challenge: Half of all invoices owed to small businesses are paid late every year, which costs Aussie SMBs $1.1 billion and can impact them detrimentally. How do we create awareness around this and try to change Aussie paying behaviour to show SMBs that Xero has their backs?
Solution: Show that getting half of what you’re owed is a big deal. As a PR play, we halved the Big Things around Australia with an important message. Then, we took Australia’s most loved and iconic news presenter half out of retirement to deliver our message. Then, we rewarded good paying behaviour with thousands of people paying their outstanding payments to SMBs – helping push that 50% stat down towards zero (no pun intended) 😏
