Victorian Government (DFFH) – The Unsaid Says A Lot

Challenge: 3 in 4 trans and gender diverse people are discriminated against due to their gender identity – aka – more than ever. How do we shift the needle for the community and get people to genuinely want to be inclusive?

Solution: By highlighting a truth that's often overlooked, but speaks volumes while it continuously contributing to a culture of discrimination: the unsaid actions. We co-designed the campaign with the trans and gender diverse community and directors to inform the tone and ensure authenticity. By showing moments of discrimination and allyship, we leave the audience with a question to reflect.

B&T article

AdNews article